Inside Cable News

April 16, 2005

Special Ratings for Special Coverage

MSNBC’s Special, which replayed portions of the Royal Wedding, and provided some extra commentary did extremely well. It aired during the 8e hour on MSNBC and pulled in more than 750,000 viewers, nearly doubling CNN’s audience at the time. Link to TVNewser who has “insider” reaction.
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From April 13, 2005

TVNewser reported these ratings last night…

Who was #1 in royal wedding coverage? It depends on your clock. But it’s clear that CNN had a very strong showing. Between 7 and 11am, CNN was first: They averaged 1,597,000 viewers, compared to 1,499,000 for FNC and MSNBC’s 593,000, according to the network. CNN beat FNC in the 25-54 demo, as well (538k vs 485k). CNN’s coverage officially began at 6am, though. If you’re measuring each network’s technical time period of live wedding coverage, FNC comes in #1. For the Nielsen records, each network commenced live coverage at a different time. So here are the raw numbers for each network’s coverage, based on the time period they covered the funeral: FNC: 6:55 to 11am: 1.5 HH / 1,484,000 viewers / 481,000 demo CNN: 6 to 11am: 1.4 HH / 1,352,000 viewers / 462,000 demo MSNBC: 7 to 11am: 0.6 HH / 593,000 viewers / 133,000 demo…

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