TVNewser has all the numbers. One has to wonder how much longer NBC will put up with this before shaking up management? Not that that is necessarily the answer but it gives the appearance that steps are being done to address the situation….
On the other hand with Carlson set to debut next week and Cosby waiting in the wings, NBC is likely to opt to not make any moves until the primetime lineup has been firmly established and viewer patterns adjust (if they adjust). But daytime may get a shakeup because that lineup has been set for a while now.
Losing to HLN in daytime must really sting because HLN’s daytime broadcast isn’t anywhere near as dynamic or fresh as MSNBC’s Live News programs are. I’m not shucking for MSNBC by saying that. Anybody who watches the two formats can easily see it. HLN’s format is rigid and doesn’t interrupt its commercial breaks. MSNBC’s format is fluid and will go for hours without commercials if events warrant it. It’s really the ultimate apples and oranges comparison. To have more viewers prefer the rigid format over the fluid format must drive Kaplan crazy. It wouldn’t surprise me if we start seeing personel/shift changes in front of the camera as part of a knee jerk reaction on MSNBC’s part. Then again maybe they’ll make a concerted effort to firm up the ridiculous revolving door anchor rotation. How MSNBC can expect to get traction when the anchors are changing day to day is beyond me.