NBC ad-buys softer than expected?
Wayne Friedman at MediaPost begins his analysis of NBC’s downturn in up front ad commitments with this gloomy lead…
NBC, THE LAGGARD BROADCAST NETWORK in what has proved to be a languishing upfront sales season, is expected to announce it has wrapped up its upfront sales at considerably lower levels than some had predicted — ending up at $1.9 billion in upfront ad commitments for the 2005-06 prime-time season, agency executives tell MediaDailyNews. That’s a decline of nearly $800 million from NBC’s 2004-05 upfront sales effort, and represents another weak signal not just for NBC, but for what many are now saying is a far weaker television sales marketplace than initial reports suggested.
More details here…


