When she was hired as an MSNBC only employee I wondered how NBC and certain shows and those shows’ hosts would react to MSNBC getting exclusives first. Well today we sort of learn the answer to that question as NBC issued a release yesterday about Rita Cosby getting an exclusive interview with Michael Jackson’s mother that will appear today on the Today Show and not MSNBC first.

Last week MSNBC issued a release about an exclusive Cosby interview with two of Jackson’s brothers which appeared on MSNBC first. But I guess if the scoop is really big MSNBC will lose out to NBC even though Cosby isn’t an NBC News Employee, which explains why the release this time is from NBC and not MSNBC.

But you have to wonder how certain people will react to having someone else get the scoop but still having it air on their NBC program? In many ways this is potentially an even more dangerous “upsetting of the apple cart” than the exclusives landing on MSNBC first scenario. Remember the Sawyer/Walters turf wars that went on at ABC? Well, we could wind up with “get wars” now breaking out not only between NBC and MSNBC but also internally at NBC.