WorldScreen.com has a brief overview of the final numbers. I know I’ve been zealous in covering how this shakes out, and some people might question the impact of NBC’s ad rates, but as MSNBC’s success depends in some part on NBC News content (Today interviews, Dateline stories, etc, etc..) not to mention NBC Universal’s coffers and how full they are, it’s an important story for MSNBC (and even CNBC) to some extent. FOX and CNN don’t have such entanglements to deal with as their news organizations don’t have to depend on the success or failure of another entity in their corporate family (for CNN; Time Warner…for FOX; News Corp) nearly as much.
June 21, 2005
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