Rachel Tobin Ramos in the Atlanta Business Chronicle writes up CNN’s struggles to re-define itself in the face of FOX News Channels dominance and has some juicy Jim Walton quotes in it…

Although Walton denies CNN has any reporting bias, he said some have called CNN “anti-American.” In his thinking, that’s because “it sometimes angers people when we report the truth.”

The truth? Oh man…FOX’s PR machine could have a field day with that one….

“CNN does not have fans per se, like other networks,” he added. “Our job is to report the truth without bias from different angles. We should be like your best friend … who’ll be honest with you. That angers people sometimes.”

I don’t know about that. CNN has fans. CNNfan and What’s Happening At CNN are proof of that. Is Walton really in tune with his own audience?

The article seems to get Walton on the record about how long Jonathan Klein has to turn things around.

He said the changes Klein is making on CNN/U.S. will have gradual returns. He wants to give Klein six to 18 months to implement his plan and start to see results. The focus, said Walton, is on better “storytelling,” and reporting on “characters that are surprising and interesting,” which is what makes a successful book or movie.

Six to eighteen months? It took FOX five to six years to overtake CNN. I guess it will all depends on what sort of “results” Walton is looking for. An uptick in the ratings? Or overtaking FOX? If it’s the latter six to eighteen months is very aggressive for a timetable…