NBC is searching for an executive to run the combined operation, who would report to Jeff Zucker, president of the NBC Universal Television Group, sources said.
One source said that while the combined news operation is likely to be based in New Jersey — where MSNBC and CNBC are housed
I can see tactical reasons for combining the two together under one roof and MSNBC in particular would benefit from a new building with more control rooms. MSNBC has only two control rooms and they are almost constantly busy now that Early Today/First Look is broadcasting from MSNBC, Imus is being broadcast from MSNBC, and Hardball and various other M-Fr programs are taped. This leaves little room for taping additional shows (to air on the Weekend for example). And there really isn’t space left in the building to add a third control room. MSNBC could use a new building.
On the other hand, CNBC just moved in to a brand new building only last year. It is state of the art. To now uproot CNBC at this point would be a pretty large financial hit to take. Also, combining CNBC and MSNBC operations won’t help solve the MSNBC/NBC News synergy problems that have plagued MSNBC since day 1.