Wednesday’s numbers are out. Once again Greta beat O’Reilly but this time O’Reilly was hosting and not a sub. FOX has been advertising on TV the other day that their numbers for the Presidential address beat all the other networks combined. Well yesterday they beat all the cable news networks combined in Total Day, Prime Time, and their corresponding P 25-54 demos.

MSNBC had a really bad day. They came in 5th place behind Headline News and CNBC in Total Day, Total Day P 25-54, and Prime Time P 25-54. Ouch. Primetime was the only thing that kept MSNBC completely out of the basement. Countdown pulled in really good numbers in total viewers but their P 25-54 numbers lagged badly in 5th (behind the eBay special on CNBC which also beat Paula Zahn Now’s P 25-54 numbers). Scarborough Country pulled down an impressive 417,000 Total Viewers. Where did everybody come from? And why?

(numbers courtesy of FOX News)

Total Day
FNC - 1,105,000 viewers
CNN - 389,000 viewers
MSNBC - 154,000 viewers
CNBC - 168,000 viewers
HLN - 186,000 viewers

Prime Time
FNC -2,585,000 viewers
CNN - 678,000 viewers
MSNBC - 339,000 viewers
CNBC -249,000 viewers
HLN - 397,000 viewers

P 25-54 Total Day
FNC - 348,000 viewers
CNN - 120,000 viewers
MSNBC - 55,000 viewers
CNBC - 67,000 viewers
HLN - 85,000 viewers

P 25-54 Prime Time
FNC - 638,000 viewers
CNN - 199,000 viewers
MSNBC - 139,000 viewers
CNBC - 143,000 viewers
HLN - 159,000 viewers

Prime Time breakdown (P 25-54 numbers are in parentheses)

7PM
FOX Report with Sheppard Smith - 1,458,000 viewers (429,000)
Anderson Cooper 360 - 536,000 viewers (173,000)
Hardball - 349,000 viewers (90,000)
CNBC - Conan O’Brien repeat - 133,000 (91,000)
HLN - Showbiz Tonight — 127,000 (66,000)

8PM
O’Reilly Factor - 2,582,000 viewers (526,000)
Paula Zahn Now - 590,000 viewers (173,000)
Countdown with Keith Olbermann - 362,000 viewers (118,000)
CNBC - 8-9:30 - The E-Bay Effect - 356,000 (215,000)
Nancy Grace - 526,000 viewers (230,000)

9 PM
Hannity & Colmes FNC - 2,292,000 viewers (546,000)
Larry King Live - 853,000 viewers (234,000)
Situation with Tucker Carlson - 236,000 viewers (115,000)
CNBC - 9:30-10p Mad Money - 167,000 viewers (74,000)

10 PM
On the Record with Greta Van Susteren- 2,882,000 viewers (843,000)
NewsNight with Aaron Brown - 591,000 viewers (189,000)
Scarborough Country - 417,000 viewers (184,000)
Nancy Grace ( r ) - 365,000 viewers (135,000)
Donny Deutsch - 128,000 viewers (70,000)

I don’t know how valuable P25-54 numbers are by themselves but all this continuous scratching that FOX also provided is somewhat noteworthy…

Daytime Demo Scratching

CNN scratched from 1PM to 3:30 PM in P 25-54 - the entire block was “Live From”

25-54 demo

1-2PM - 49,000 viewers
2-3PM - 44,000 viewers
3-3:30PM - 37,000 viewers

MSNBC scratched in P 25-54 from 6AM to 6PM. All programs were “MSNBC Live” unless designated otherwise…

25-54 demo

6-7AM - 34,000 viewers
7-8AM - 42,000 viewers
8-9AM - 39,000 viewers
9-10AM - 12,000 viewers
10-11AM - 31,000 viewers
11AM-12PM - 22,000 viewers
12-1PM - 9,000 viewers (Connected: Coast To Coast)
1-2PM - 19,000 viewers
2-3PM - 24,000 viewers
3-4PM - 33,000 viewers
4-5PM - 47,000 viewers (First 15 minutes is CNBC Market Wrap simulcast)
5-6PM - 37,000 viewers (Connected: Coast To Coast)