Why reporters shouldn’t do cable TV…?
CJR Online has an interview with New York Times Magazine’s Matt Bai. Most of the interview covers the print journalism arena but Bai does spend some time talking about reporters appearing on Cable News Channels….
By and large, I don’t think they should be, and I personally choose not to. That’s not to say that I never do television — there are shows that I will do. I did “Nightline” last year, and I would do that for the magazine, because there are still some substantive forums, but I think the cable TV venue is really vapid, and I think it’s corrosive. It thrives on conflict and glibness and it almost demands that people talk about things they know nothing about.
It takes me months to do a story. If I went on a cable TV show they’d ask me about four different topics in sixty seconds or ninety seconds — how could I possibly claim to know what I’m talking about? I wish we’d reexamine it. I’m also fairly skeptical that there’s any real promotional value in it. I doubt there is.


