Wednesday’s Numbers…
FOX tripled CNN in prime time. O’Reilly had a huge night coming very close to Greta’s record numbers from last night. Nancy Grace’s rampage over Paula Zahn Now continues unabated. Mad Money beat Abrams but managed to scratch in the Demo. In other news, Connected: Coast To Coast scratched both times yesterday averaging 100,000 viewers and 24,000 in the Demo. ICN wonders how much longer will Rick Kaplan allow Connected to drive down MSNBC’s daytime average because it is far and away MSNBC’s lowest rated program on daytime. And it’s on twice a day which means double the ratings damage (though the afternoon version traditionally performs better than the morning version). Like The Situation, the programs on either side of Connected perform noticeably better. Not good.
(Numbers courtesy of FOX News)
Total Day
FNC — 1,080,000
CNN — 409,000
HLN — 275,000
MSNBC — 156,000
CNBC — 130,000
Total Day 25-54
FNC — 284,000
CNN — 117,000
HLN — 106,000
MSNBC — 57,000
CNBC — 36,000 [scratch]
Primetime
FNC — 2,667,000
CNN — 819,000
HLN — 603,000
MSNBC — 257,000
CNBC — 110,000 [scratch]
Primetime 25-54
FNC — 589,000
CNN — 215,000
HLN — 184,000
MSNBC — 106,000
CNBC — 59,000
Evening and Primetime Breakdown (P 25-54 numbers are in parentheses)
6PM
Special Report w/ Brit Hume — 1,143,000 (262,000)
Lou Dobbs Tonight– 380,000 (77,000)
Mad Money w/ Jim Cramer — 214,000 (24,000) [scratch]
Abrams Report (sub host) — 195,000 (57,000)
7PM
FOX Report w/ Shepard Smith — 1,414,000 (342,000)
Anderson Cooper 360 — 404,000 (61,000)
Hardball w/ Chris Mathews — 285,000 (76,000)
Conan O’Brien (r) 77,000 [scratch] (57,000)
Showbiz Tonight — 211,000 (70,000)
8PM
O’Reilly Factor — 2,936,000 (644,000)
Nancy Grace — 917,000 (235,000)
Paula Zahn Now — 496,000 (110,000)
Countdown w/ Keith Olbermann (sub host) — 303,000 (107,000)
The Restaraunt — 117,000 (70,000)
9PM
Hannity & Colmes - 2,539,000 (540,000)
Larry King Live — 1,219,000 (317,000)
Prime News Tonight– 396,000 (113,000)
The Situation w/ Tucker Carlson — 169,000 (91,000)
Mad Money (r) — 83,000 [scratch](19,000) [scratch]
10PM
On The Record w/ Greta Van Susteren — 2,525,000 (581,000)
Newsnight w/ Aaron Brown — 742,000 (218,000)
Scarborough Country — 300,000 (118,000)
Deutsch — 131,000 (88,000)
WOW! I am an occasional NG viewer. Is 917,000 her highest rating yet? Paula’s show was good when she used to host The Edge. Since coming to CNN she has been nothing but a major failure. I would put the blame on CNN, rather than her since I know she can have a watchable show. They need to replace her ASAP. Let her do People in the news! Its too late for them to change formats any potential viewers they had have long since turned off that disaster of a show.
Comment by Terance — July 28, 2005 @ 5:32 pm
I think management needs to start taking responsibilty for the failure of programs and not the anchor. Sure the anchor/host whichever you prefer, has a voice about the program BUT management has the final say. Start making management be held accountable for the failure of programs.
Comment by Anonymous — July 28, 2005 @ 6:04 pm
Nancy Grace’s repeat beat 2 CNN primetime programs.
Comment by anonymous — July 28, 2005 @ 6:06 pm
Larry King did pretty well last night. He did a whole hour on the Holloway case. I used to watch Nancy Grace when she subbed for Larry and I normally liked her. Her style is too abrasive for me now.
Comment by Colorado — July 28, 2005 @ 6:49 pm
I love Nancy. It’s not Paula b/c she was watchable when she was on FOX. She was better on AM than on primetime. I too blame it on management, not only Klein but the other Prez’s before him. Time Warner is slowly killing CNN.
Comment by anonymous — July 28, 2005 @ 10:25 pm
Klein has only been around since November. CNN had problems with primetime way before that.
Comment by Terance — July 29, 2005 @ 7:40 am
Another nail in the coffin for MSNBC. Rita Cosby, queen of the tv trash talkers in their prime time line up. Good Grief! Anoter win for Fox, for getting rid of her.
I love Tucker!!! They haven’t given him a chance. They stuck with Joe Scarborough until he found his sea legs.
Comment by Cara — July 29, 2005 @ 10:03 am