The Situation: By the numbers…
Here is a year to year comparison of the 9pm hour. The first number is the Total Viewers number. The number in parentheses is the P25-54 Demo number. The third number is the HH rating.
6/14/04-07/28/04 Norville/Hardball 353,000 (109,000) 0.4 rating
6/13/05-07/27/05 The Situation 201,000 (82,000) 0.2 rating
What these numbers don’t reflect though is the period from when Norville’s show ended its run to when The Situation started. That 9 pm time period became a programming graveyard of sorts for about 4-5 months where a rag tag group of specials and canned programming aired. In ICN’s opinion this made things difficult for The Situation at launch because there had been no consistency at that time period for so long and you never knew from week to week what would be on. Viewers would have to be led back to that time slot once The Situation started up.
UPDATE: Changed “audience share” to the more correct “HH rating”
“The Situation” is becoming a situation. The format of the show needs to change and then maybe it will get better #s.
Comment by anonymous — August 1, 2005 @ 10:35 am