On Monday, Rita Cosby’s new MSNBC program “Live and Direct” will premiere. There’s a lot riding on this show for MSNBC. The Situation was bumped to 11 pm EST to make room for this show and it is a given that MSNBC hopes that Live and Direct will perform much stronger than that show did in the 9 pm timeslot. ICN believes that the show will either live or die based on two things…
(more…)

TVNewser notes today’s Newsweek article on Bob Wright looking for a “News Czar” and interviewing several prominent high profile media people for positions at NBC and/or its ancillaries. While the fact there is a search going on is news of a sort, ICN is somewhat underwhelmed. The reason for this sedate reaction is that it isn’t known what exactly these people would be doing if they came on board. There are way too many generalities in this article to give the story concrete resonance. That there would be restructuring would be news. But without the other shoe dropping…i.e. what form the restructuring would take and what changes would be made, it’s hard to get too excited over the story. The real news will come if and when the restructuring occurs. Maybe the restructuring would be radical. But then again maybe it would not. There’s no way to tell at this point.