The show currently airs live from a streetside studio in the Time Life building in midtown Manhattan. But starting Aug. 22, it will move to CNN’s headquarters at the Time Warner Center on the Upper West Side and begin airing out of a temporary studio while the newsroom set is constructed over the next few months.
The move, which brings together all of CNN’s New York-based shows under one roof, is meant to further emphasize American Morning as a news deestination to counterprogram, music, cooking or other entertainment fare on other morning shows.
UPDATE: Marisa Guthrie in the NY Daily News has another take…
Moving the show upstairs is an attempt to differentiate “American Morning” from the competition, said CNN’s U.S. president Jonathan Klein.
“There are five other morning shows on that look exactly the same,” said Klein. “Our morning show is clearly a newsy alternative to all of the other morning shows which feature a lot of chat and a lot of cooking and entertainment.”