Inside Cable News

August 23, 2005

Saturday’s Numbers…

FOX had a big Saturday night with each prime time program bringing in more than 1,000,000 viewers. CNN did not have a good night. MSNBC beat it twice in primetime in Total Viewers. A canned MSNBC Investigates handily outdrew a Live CNN Saturday Night. CNN Presents scratched in the Demo. And MSNBC beat CNN in both the Total Day and Prime Time demos. Tim Russert pulled in less than Suze Orman. Why is Russert’s show still on CNBC instead of MSNBC where it would probably do better? CNBC is a business network but Russert’s show is a news program. It belongs on MSNBC.

P2+ Total Day
FNC - 795,000 viewers
CNN - 336,000 viewers
MSNBC - 295,000 viewers
HLN - 237,000 viewers
CNBC - 125,000 viewers

25-54 Total Day
FNC - 211,000 viewers
MSNBC - 123,000 viewers
CNN - 122,000 viewers
HLN - 110,000 viewers
CNBC - 55,000 viewers

P2+ Prime Time
FNC - 1,335,000 viewers
CNN - 422,000 viewers
MSNBC - 351,000 viewers
HLN - 225,000 viewers
CNBC - 146,000 viewers

25-54 Prime Time
FNC - 244,000 viewers
MSNBC - 141,000 viewers
CNN - 94,000 viewers
HLN - 85,000 viewers
CNBC - 63,000 viewers

8PM - P2+
Heartland with John Kasich - 1,069,000 viewers
MSNBC Investigates - 234,000 viewers
CNN Presents - 212,000 viewers
The Suze Orman Show - 127,000 viewers

9PM -P2+
Big Story Weekend Edition - 1,295,000 viewers
Larry King Live - 680,000 viewers
MSNBC Investigates - 330,000 viewers
The Suze Orman Show - 160,000 viewers

10 PM - P2+
FNC Special Program - Pizza Bomber Mystery - 1,639,000 viewers
MSNBC Investigates - 489,000 viewers
CNN Saturday Night - 375,000 viewers
Tim Russert - 150,000 viewers

Filed under: Cable News, Ratings - Spud

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