The August numbers are out. FOX had the largest primetime viewing month yet in 2005 and it was the 44th consecutive month that FOX beat CNN across the board. FOX’s gap over CNN continued to widen. It’s now up to 23% in Total Day and up to 57% in Primetime since Dec of 2004. FOX was up accross the board except in the daytime demo where it had a three percent drop from the same period last year. CNN wss down across the board from the same period last year. HLN was up across the board. MSNBC was down from the same time last year across the board. CNBC was down in daytime and primetime but up in their respective demos.
(number breakdown is as follows: Aug 05\Aug 04\percent change)
CNN 432,000\488,000\ -11%
CNBC 132,000\187,000\ -29%
Total Day P25-54
Gap measurment (courtesy of FOX News’ press release)
(number breakdown is as follows: Dec 2004-present\Last Year in viewers\percent change. To figure out the GAP you subtract the bottom number from the top number and the gap betwen those two numbers in the third line is reflected in the percentage number at the end)
FOX’s press release documented some of CNN’s losses…
In addition, CNN’s much hyped The Situation Room suffered double-digit losses under Klein’s direction with 466,000 viewers, down 14% vs. August 2004. Other August losers under Klein’s management: American Morning with 429,000 viewers (down 8%), Paula Zahn Now with 596,000 viewers (down 16%), Larry King Live with 1,020,000 viewers (down 27%), and NewsNight with Aaron Brown with 678,000 viewers (down 36%).