Inside Cable News

August 31, 2005

On the numbers…

Mediaweek’s Anthony Crupi wraps up the huge numbers for the Hurricane…

Not surprisingly, all four nets racked up some stunning ratings, as correspondents donned their de rigueur brightly colored slickers and did stand-ups while being lashed by gale-force winds and torrential rains.

The aggregate numbers were as overwhelming as the fury of the storm itself. Overall, some 83 million Americans tuned in at some point Sunday for information on Katrina, with 50.6 million turning to TWC, 36.9 million watching Fox News Channel, 33.9 million keeping tabs on CNN and 23.2 million heading for MSNBC.

Each network got a lot of mileage out of deploying correspondents in any number of high-risk areas, although Gulfport, Miss., had to be the most dangerous spot for a stand-up. TWC sent Storm Stories host Jim Cantore out to the “hell on earth” that was Gulfport, while FNC went with its unflappable war zone correspondent Steve Harrigan. Meanwhile, CNN lost its “Hurricane One” mobile storm center unit in Gulfport after it was struck by a flying section of a destroyed fence.

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