Schonfeld on the September numbers…
Reese blogs today…
Once again, it is an ill wind that blows no one some good. Fox News and CNN were the biggest beneficiaries of Katrina and Rita. For the month, Fox averaged 2,875,000 viewers per hour in primetime. CNN averaged 2,035,000. That’s a 4 to 3 ratio in favor of Fox News. For the total program day, Fox averaged 1,774,000 and CNN 1,279,000. That’s again about 4 to 3.
The big news for both networks was an upsurge in younger viewers. Fox News finished fifth among all ad-supported cable networks and CNN was eighth in primetime viewers 18 to 49. Total day, Fox News was third and CNN seventh. Both Fox and CNN have an audience demographic that hovers around 60. If hurricanes are the best way of attracting younger viewers, Fox and CNN might wish to encourage global warming.
Thanks, Reese, for your pearls of wisdom. The amount of good judgment you actually have would have been put to better use if you had turned it inward over two decades ago before you got booted from CNN. Now we just have to read about some tv news has-been talking about September ratings when the real story is in third quarter ratings.
Comment by Ms. Anonymous — October 2, 2005 @ 1:11 pm