The future of media part 2…
Jeff Jarvis at BuzzMachine.com also writes up the big “future of media” roundtable yesterday….
The tone has changed. There is no dismissive huffing from the big guys about blogs. There is still that argument about who’s trustworthy (see the note here). Old hat. But there is an acknowledgment that the change is gigantic and has only begun.
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: Heyward surprised and impressed me when he talked about the weaknesses of mainstream media today:
* “The breakdown of our formulas.” He said the presentation must become more authentic, more natural.
* “The illusion of omniscience. A lot of television news is based around the notion that there is one truth the reporter gets to. The public has to accept the notion of ambiguity… and we have to be bold enough to acknowledge that there is more than one answer.”
* “The introduction of a point of view… The notion of objectivity in mainstream news needs to be reexamined.”
