The Orlando Sentinel’s Hal Boedeker writes about FNC’s Neil Cavuto…
He’s going on with palpable zest, traveling the country to promote his book. He frequently mentions his book tour and self-described oddball personality on Your World.
“I am weird, and my show is weirder still,” Cavuto writes in Your Money or Your Life. “I like weird chief executives, weird politicians and weird moments in life.”
That style endears him to viewers, and he uses the book tour to connect with them.
“People like to see him,” says Gresham Striegel, senior producer of Your World. “Neil takes what we do seriously, but he makes fun of the size of his head or his ties. We get a great amount of e-mails, a couple of thousand a night. Neil will respond to some of them. He reads all of them.”
Cavuto jumped from CNBC to Fox News in 1996 to work as a manager. Under his leadership, Fox News offers five popular business shows — Your World and four Saturday morning programs. His Cavuto on Business can be seen at 10:30 a.m.
“One thing he drums into us is clarity: ‘Be clear. Get right to it. Let the audience know where the guest stands,’ ” Striegel says of his boss. “We avoid people on the fence. We’re trying to give news you can use.”