The Milwaukee Journal Sentinel’s Tim Cuprisin has an interview with FNC’s Neil Cavuto…
Successful broadcasters make it look easy, appearing to talk directly to each viewer, rather than an audience of millions.
There’s usually a strategy behind their style, and Fox News Channel’s top business guy, Neil Cavuto, says he acts as if he is speaking to one person - one specific viewer.
“My wife,” he tells Inside TV & Radio. “She’s not a business enthusiast, but she’s a psychologist, so she has a very good read on people. If I can connect with her and not use jargon or big words with her, then I know I’ve connected.
“And when I lose her,” he says of his wife, Mary, “she’ll say, ‘This debate you got into on commodities with this one guy lost me.’ Then I know I’ve probably lost some other viewers.”