The LA Times Matea Gold has a story on the possible primetime changes TVNewser reported yesterday….
Network officials are now looking to better showcase Cooper, considered a favorite of CNN/U.S. President Jonathan Klein. One possibility involves the two swapping their original time periods, sources said, with 56-year-old Brown taking over the 7 p.m. slot and the 38-year-old Cooper anchoring the flagship 10 p.m. newscast, presumably in the hope of attracting a more youthful audience.
CNN spokeswoman Christa Robinson would not comment on the ongoing discussions, saying only that no decisions had been made.
It remains to be seen whether Brown, long CNN’s lead anchor, would go along with any changes. He and Cooper are both on vacation this week and unavailable for comment.
The talks are just the latest indication of the growing profile of Cooper, a former ABC News correspondent who also hosted that network’s reality show “The Mole.” After Katrina hit, he decamped to the Gulf Coast for much of September, delivering often emotionally wrought reports about the destruction.
CNN officials have increasingly been touting his anchoring style as they attempt to regain their standing against Fox News, which has held the top spot in the cable news wars since 2002.
One thing that hasn’t been discussed at all so far is what form this supposed switch would manifest itself. Simply plugging Cooper into Newsnight might fly, but plugging Brown into 360 in its current form would be a disaster. 360 is far too hip and hyper for the laid back, methodical style of Brown. So unless CNN plans on swapping formats as well as anchors (e.g. taking the 360 format/style to 10pm along with Cooper), 360 will most likely cease to exist as a concept if Brown takes over at 7 pm.
Do note the Deborah Potter kicker quote….