October Numbers…
Paul J. Gough in the Hollywood Reporter wraps up the numbers for the cable news channels…
Fox News Channel averaged 1.7 million total viewers and 392,000 among the adults 25-54 demographic, down 29% in total viewers and 53% in the demo. Total day declined as well in both measures.
CNN’s primetime also fell, down 21% to 824,000 and down 35% in the demo to 229,000. The network was up 1% in total day, however.
MSNBC was down 28% in primetime, losing out again to Headline News for third place (366,000 for Headline News and 359,000 for MSNBC) in total viewers although ahead in the demographic.
CNBC, after months of downward ratings, showed some signs of life on the strength of “Mad Money,” its 6 p.m. ET show that has earned strong ratings. CNBC’s total day viewership was up 31% to 158,000 and primetime viewership was up 2% to 132,000
