November numbers: Take 2
Broadcasting & Cable’s Anne Becker has more on CNN’s side of the story…
The gap-lowering should not all be attributed to 360, however. All of the news networks posted double-digit drops in November compared to the same period last year, when large audiences were tuning in for election coverage. CNN’s drop was lower than Fox News’. Year to year, CNN dropped 34% in the demo in total-day viewing to 129,000 viewers, while Fox News dropped 49% to 228,000 viewers. (MSNBC was down 20% to 97,000 viewers; CNBC was down 19% to 47,000 viewers; and Headline News was down 17% to 84,000 viewers).
thanks, i get that a lot.
Comment by Michael — October 29, 2006 @ 10:57 pm