The New York Daily News’ Michele Ingrassia writes about what most of us guys dread being a new thing on TV. I don’t agree. I think Ingrassia is incorrectly giving Cooper the origin/credit for this because the “offending greyhairs” were grey before Cooper become the “hot CNN commodity”. In other words…the “Anderson Effect” is a bunch of bunk…
“There’s definitely an Anderson effect,” says colorist Louis Licari. “He’s been able to bridge the gap - he’s old enough to have credibility and young and hip enough to attract a younger audience as well.”
Which may be why every newscaster worth his contract wants to get into the act. Gone are the days when ABC’s Sam Donaldson sported a shoe polish-brown rug.
Instead, the array of newsmen who’ve tossed their Grecian 2000 range from CNN’s John King (salt-and-pepper) to NBC’s Lester Holt (increasingly steely at the temples) to NBC’s David Gregory (once described as blond and bushy haired, now gray and bushy haired) to CBS’ Harry Smith and Ed Bradley (who work both the gray and the bald trends). Even faux newsman Jon Stewart has cascades of gray.