Klein responds to TVWeek article…
Jonathan Klein wrote TVWeek in response to last week’s article by Marianne Paskowski…(via TVNewser)
In “CNN Clueless in Hunt for Young Demos” (TelevisionWeek, Jan. 16), Marianne Paskowski says, “If you think you’re going to get younger demographics with Anderson Cooper in that role, forget it.” Hate to have the facts spoil your rant, Ms. Paskowski, but Anderson Cooper is up more than 50 percent in the younger demo of 18- to 34-year-olds, up 30 percent in 18- to 49-year-olds, and up 24 percent in the 25 to 54 demo since his show launched Nov. 7. It is astounding that a respected industry publication like TVWeek would dedicate an entire column to an erroneous premise. The readers of TVWeek deserve the courtesy of basic fact-checking.
Perhaps Ms. Paskowski accidentally read the Nielsen ratings from Fox News from 10 p.m. to midnight and saw that Fox News has declined 49 percent among 18- to 34-year-olds and declined more than 30 percent in the 18 to 49 and 25 to 54 demos since Anderson Cooper launched in that time slot.
We may never know how one could jump to such a false conclusion, but we can at least take some relief in knowing that the world of young adults Ms. Paskowski describes (where news is punishment) is not the real world.
It’s too bad Ms. Paskowski hadn’t researched her facts a bit more before she wrote that article. Anyone who has been following the ratings knows that AC360 has been drawing better numbers among the key demos. What could have been a nice supportive article about Aaron Brown turned into more of a joke. See some of his fans wrote in to congratulate her on her article. Guess they didn’t mind over looking the the fact it wasn’t totally accurate.
Comment by anon — January 23, 2006 @ 2:40 pm
What’s so great about AC’s numbers - he isn’t beating FNC in any of the demos - and I thought that was supposed to be the name of CNN’s game.
Comment by sam — January 23, 2006 @ 2:52 pm
Maybe not beating FNC yet( and maybe they never will) but they have gone up .
Comment by anon — January 23, 2006 @ 3:09 pm
I’m no tv whiz and I know nothing about Nielsen ratings, but when one is on the bottom rung of the ladder, there is only one place to go and that’s up.
Comment by Frank — January 23, 2006 @ 3:50 pm
FNC can’t stay on top forever. One day its world will come tumbling down. It’s apparent the article was NOT written with correct info. AND yes there are still Aaron Brown lovers out there that are still hurt. All I have to say to that is GET OVER IT!! Dear lord who cares who is giving you the news as long as you get the info.
Comment by Dude — January 23, 2006 @ 5:59 pm
“I’m no tv whiz and I know nothing about Nielsen ratings, but when one is on the bottom rung of the ladder, there is only one place to go and that’s up.”
That may be true but for awhile the numbers for the key demos were at a standstill.Sure maybe not going down but not going up either. If you like AC360 or not the truth is the numbers for the key demos are on a rise with AC in that time slot. There were parts of Paskowski’s article I agreed with but couldn’t take it too seriously when she was either so ill informed or simply fabricated information on this main point.
Comment by anon — January 23, 2006 @ 6:19 pm
If Klein walked as well as he talked then Cooper should have no problem beating Greta. I do however, disagree with the part about Cooper not getting the younger demos.
Comment by anonymous — January 23, 2006 @ 6:58 pm