The Dallas Morning News’ Will Deener has today’s 2nd profile of Jim Cramer…
Before the success of Mad Money, Mr. Cramer was the much-more-subdued sidekick to conservative economist Larry Kudlow on CNBC’s Kudlow & Cramer.
It was an uncomfortable fit. For starters, Mr. Kramer had to sit still; he had to talk politics, which he doesn’t like; and he couldn’t scream or throw things at the very stately Mr. Kudlow.
“I was pretending to be a not-as-smart Tim Russert,” he said, referring to the host of NBC’s Meet the Press. “And it drove me crazy, because it wasn’t my strength. I wanted to talk about stocks, which is what I live for.”
Ms. Krakower, who oversees evening programming at CNBC, had read Mr. Cramer’s stock commentary on TheStreet.com, a financial Web site he co-founded. She was puzzled as to why such a savvy stock picker was stuck on a show talking politics.
“I said to him: ‘Forgive me, but I have read your stuff. Why are you taking about politicians?’ ” Ms. Krakower said. “It didn’t feel right to me. It wasn’t authentic.”
A simple idea was born. She wanted to produce a show – with Mr. Cramer as host – that looked to educate, entertain and make people money. In short, she persuaded the CNBC brass to set this man free and give him his own show.