Trying to reach a younger audience…
The Sacramento Bee’s Sam McManis writes about the media trying to reach out to young people…
Krongos doesn’t fault her friends, though. Rather, she blames the mainstream media for failing to connect with people of her generation.
“All they think we care about is entertainment news,” she says. “Yes, I’m a sucker for pop culture. But the media directs the actual news toward older people.”
Well, what about CNN – her primary news source? The network recently elevated Anderson Cooper, 38, to be its main anchorman in a push, network executives say, for the coveted 18-to-34-year-old demographic.
No go. “To college students,” says Krongos with a smile, “he is definitely not young.”
College kids don’t care about the tv news. Why watch TV news when you can get on the internet and find out what u want to know when you want to know it.
Comment by Anon — February 27, 2006 @ 12:48 pm