CNN touts February ratings successes
February’s numbers are out and CNN is touting its successes for the month…
- CNN Gains Audience Across The Board in February 2006 (FNC Declines in P25-54)
- CNN Posts Double Digit Growth Nearly Every Hour From 3 p.m. On
- Lou Dobbs Tonight Up 55% in P2+ and 34% in P25-54; Anderson Cooper 360 10p-12m Up 32% in P2+ and 39% in P25-54; and Situation Room at 7 p.m. UP 31% in P2+ and 9% in P25-54
- Headline News Has Doubled Its Primetime Audience Since New Lineup Launched: P2+ Up 101%, P25-54 Up 80%
- HLN Nancy Grace Celebrates Its First Year On Air (2/21/05-2/17/06) Nearly Tripling Audience Versus Prior Year
CUMEP2+
CNN: 58,063,000
FNC: 51,755,000
MSNBC: 51,557,000P25-54
CNN: 27,199,000
MSNBC: 25,666,000
FNC: 22,669,000
CNN left out that MSNBC beat them in the 25-54 demo in the 7 PM and 8PM hours. 8 PM is primetime, that must hurt.
Comment by Alex — February 28, 2006 @ 6:07 pm
There’s the desperation card, CUME!
Comment by anonymous — February 28, 2006 @ 6:38 pm
What exactly does CUME stand for?
Comment by anon — February 28, 2006 @ 6:54 pm
How can CNN be taking victory laps on ratings when they didn’t beat Fox in anything, and they lost to MSNBC during two key hours for the month? They spin so hard and fast it’s like listening to the whir of a blender.
Comment by Caroline S — February 28, 2006 @ 7:28 pm
CUME is the number of different or unduplicated households or persons that are exposed to a television program or commercial at least once during the average week for a reported time period according to Nielsen Media.
Comment by anonymous — February 28, 2006 @ 9:38 pm
A bit more on Cume … More people actually tune into CNN than FNC. FNC has higher hourly ratings because even though less people actually watch FNC, they stay tuned to FNC for longer durations, which props up its hourlies. I believe the average view time for CNN is 6 minutes, and about 12 hours a day for FNC viewers. I may be exagerating on the FNC number. This is one of the reasons CNN still charges a heck of a lot more for a commercial. An Ad on CNN reaches more people than an Ad on FNC.
Comment by g-spot — March 2, 2006 @ 1:39 am
These comments have been invaluable to me as is this whole site. I thank you for your comment.
Comment by Rosie — April 28, 2007 @ 3:59 pm