February Numbers: Take 2
Broadcasting & Cable’s Anne Becker goes over the numbers…
The Olympics helped give ratings boosts to both of NBC’s cable networks for the month of February.
MSNBC was up 47% in news’ target demo, viewers 25-54, for total-day viewing of an average 116,000 viewers, and up 35% in the demo during prime, to 153,000 viewers.
CNBC was up 72% in total-day viewing to an average 81,000 viewers in the demo, and 37% in prime to an average 81,000 in the demo.
too bad news wasn’t what helped them beat the ratings slump.
Comment by Anon — February 28, 2006 @ 11:24 pm