What do Maseratis have to do with business news?
Marketwatch’s Jon Friedman notes CNBC’s Squawk Box Fantasy Portfolio Challenge and wonders if CNBC is damaging its image as a serious business channel…
Sadly, gimmicks of varying types seem to mean a lot to CNBC, a unit of General Electric, these days. Consider the game show-like sweepstakes and former Walt Disney CEO Michael Eisner’s new talk show, to name two. Eisner’s CNBC show had its debut on March 28.
This is how the contest works: CNBC says it will spot contestants “a cool million in ‘Squawk Bucks’ to invest over eight weeks, beginning on April 4. You buy, sell or hold the stocks of your choice.”
Now here comes the big hook: “You can even add bonus points to your portfolio by watching Squawk Box on CNBC every morning.”
Yuck.
