“Fit Nation” visits Iowa State University…
The Des Moines Register wraps up yesterday’s Fit Nation program at Iowa State…
Gupta applauded current programs in Iowa that emphasize health and fitness, citing events like the Iowa Games and Lighten Up Iowa. The programs can be models for other states, he said.
“Fit Nation” hopes to find similar successful ideas on college campuses, which have historically been sites of great change, Gupta said. The hope is also that the campaign can help instill healthy habits in students, who are in the midst of forming lifelong habits. Gupta said his program is also focusing on young people because they will eventually bear the brunt of the rising financial costs of obesity.


