Dworin vs. Deutsch continued…
Ad Age’s Lisa Sanders has more on the suit filed last week…
Mr. Deutsch’s lawyer, Judd Burstein, called the suit “merely a desperate effort by Steve Dworin to convince the world and himself that he is not the cause of his own failures.” In addition, Mr. Burstein gave Advertising Age a letter, dated Feb. 9, written by Mr. Dworin’s counsel, Keith Biebelberg, that says that Mr. Dworin is planning to open his own agency. The letter seems to admit that the lawsuit is, in part, aimed at garnering publicity.
“Under ordinary circumstances, Mr. Dworin would benefit by press coverage of his new undertaking,” states the letter. “Because of Mr. Deutsch’s book, the publicity that this lawsuit will generate is virtually essential to my client’s attempt to counteract the harm that Mr. Deutsch has caused.”
