MSNBC issued a press release on The Most this afternoon…
In addition to covering the top hard news stories of the day, “The Most” will cover a range of topics, from politics to pop culture, including business, technology, lifestyle, entertainment and news relating to people’s everyday lives. The program will cull all major daily newspapers, a plethora of news and information websites, weekly periodicals, and more, as it pinpoints the most widely searched topics of interest. “The Most” will also turn the tables on itself from time to time, featuring a most “underreported” story of the day or a most “overexposed” person of the week.
“This is a truly ground breaking show and yet so simple in its concept,” said Rick Kaplan, president of MSNBC. “‘The Most’ will be a multi-media pursuit of information that is relevant to people’s lives and it is the perfect afternoon program for our news-hungry viewers.”
“The Most” recognizes that today’s news consumer is busy and also very savvy. Says Stewart, “‘The Most’ is about responding to our viewers and it’s about the information-seeker in all of us. People are telling us what they want to learn about, we just have to listen.”