Bill O’Reilly came alive last night to try to lay the ratings smackdown on CNN and MSNBC…
The ratings for April are in, and here at “The Factor,” we improved our total audience over April 2005. A nice achievement since the pope died last April, and there was huge interest in that story. We thank you all very much.
But if you read some of the FOX-hating print press, you’d never know how well we’re doing, actually, because the writers in The Los Angeles Times and Rocky Mountain News, among others, want to prop up our competition.
But Brian Lowry, a TV writer for “Variety” is an honest man. And he chides CNN and MSNBC for misleading the public. Says Larry, “Whichever midget is taller, the truth remains that the vast majority of young adults have no interest in either.”
And here’s more truth. Last Thursday evening, in total audience, “The Factor” beat CNN by more than 300 percent and MSNBC by an astounding 500 percent.
“The Factor’s” third rerun at 4 a.m. actually beat MSNBC’s 8 p.m. original.
“Hannity & Colmes” and “On the Record” with Greta also clobbered their competition.
So the next time you read nonsense about cable news ratings, please understand it is disseminated by people who despise this network. What counts is millions of Americans continue to choose FOX News over the competition and that, of course, is never ridiculous.
FNC does clobber the competition in the Total Viewer category and there O’Reilly is right. O’Reilly is also correct that FNC does not get its due in terms of how successful it is and that people are always looking to take it down over something or another.
But he’s also being rather…um..selective…in how he’s parsing the Lowry article. Read it here. Here are some of Lowry’s other comments from that article which O’Reilly might not find so pleasing…
Seldom mentioned, however, is the fact that cable news is equally geriatric. Indeed, Fox News Channel and CNN are two of only three leading basic networks (the other being the Hallmark Channel) whose median viewer age is over 60.
In that context, Fox and CNN’s content sounds more like retirement-home residents lamenting what’s wrong with kids today than catering to their audience.
Just don’t put lipstick on the pig, as Van Susteren did last year by calling missing persons “an epidemic.” It’s only an epidemic, frankly, if you glean all your news from her nightly police blotter and sister of woe Nancy Grace on CNN Headline News.
The point is Lowry’s article was about how all of cable news skews old and that chirping about youth demographics, as the O’Reilly selected quote mentions, is silly. But you wouln’t know that from O’Reilly’s diatribe which makes it sound like Lowry is blasting CNN and MSNBC for having comparitively weak ratings when held up against FNC’s Total Viewer number. Here is the full Lowry quote in context…
The cable nets’ older profiles have also yielded absurd exchanges about demographic superiority, such as the boast that more young adults view MSNBC’s Keith Olbermann than CNN’s Paula Zahn. Whichever midget is taller, the truth remains that the vast majority of young adults have no interest in either.
Lowry doesn’t chide the networks for misleading the public as O’Reilly claims. Lowry chides the networks for having a stupid argument over which network has more Demo bread crumbs. O’Reilly then compounds that mistake by using FNC’s Total Viewer dominance to buttress Lowry’s criticism about CNN and MSNBC’s spat about Demo numbers. What does Total Viewer domination have to do with The Demo? Nothing. I wonder if Lowry will write about that now…