While I was going through the weekend’s ratings data, which I don’t usually bother with posting about, I happened to notice something that did make me want to post; The Most double scratched on Friday…
I hadn’t been paying too close to The Most’s progress since it launched but this scratch was surprising. Since nobody had been posting ratings data for that time of day, I wondered whether this was an aberation or a sign of trouble for the new show.
Well the data is somewhat inconclusive. The Most has scratched six times in the P2-54 Demo and twice in the P2+ Total Viewer category. But it has also performed significantly higher than those low points. Observe this chart of the ratings for the show since it has launched.
As you can see the ratings are all over the map although you could pick out the rough outline of an up trend but you’d have to exclude Friday’s free fall to do so.
Critics will point to the dramatic fall off from it’s launch date and the multiple scratches as a sign of trouble. Supporters will point to the decent numbers (by MSNBC daytime standards at least) that the show has turned in on other days and how the trend is going up. Problem is both sides would be right. More time is needed to gauge which direction the show is going in.