MSNBC started running promotions celebrating ten years on the air on Sunday. Starting out with the text “10 years ago…the world got connected” followed by an audio clip from FOX 5 NY anchor Jodi Applegate from back when she was MSNBC’s first anchor on the air, the spot is slick but seems to concentrate mostly on primetime. Daytime news coverage clips are few and far between with the exception of a Chris Jansing clip from what appears to be during the Iraq War.

Clips from all the prime time hosts talking about MSNBC are aired in between a rapid fire set of clips and a bunch of small video screens of MSNBC talent. An oddity of the spot is that most of the clips are from the last six years.

It’s going to be odd if MSNBC rebrands its name so soon after running these spots. That’s one reason why I still don’t buy the name change rumor. Another is that everything that has MSNBC on it from set pieces to duratrans to ads to coffee cups would have to be replaced and replaced so quickly that there isn’t any bleedover between one brand and the other. I just don’t see how it can be done. It’s not like TNN becoming Spike TV where the change is purely in the graphics and letterhead. It would be very very expensive to change MSNBC’s name. And given the budget cuts that have taken place getting the millions that would be required is a tall order…

UPDATE: On the other hand if you type in “nbccablenews.com” into your web browser you get this. But that’s probably NBC covering its internet bases because there’s no way they will rebrand MSNBC.com. That much is certain.

At the top of AC 360, CNN’s graphics for the killed and wounded from the CBS Iraq camera team were backwards. Paul Douglas and James Brolan were listed as injured and Kimberly Dozier was listed as killed.

This happened while substitute host Carol Costello was reading the correct status over the air. I had to switch over after that so I don’t know if CNN subsequently caught its error and issued a correction…

TVWeek’s Jon Lafayette writes about a CNN study that showed that broadband video ads boost the effectiveness of online ads…(via TVNewser)

While this study is geared to CNN, Mr. Montes thinks broadband video from other networks would show a similar if not quite as strong pattern. “It’s clear CNN is a trusted brand. I don’t know if you’d have quite the same performance if you took it to other places,” he said.

Mr. D’Alba also said CNN has unique strengths in a digital world. “I certainly can’t speak for any competitor or for anybody else out there, but there aren’t many other organizations out there that own their own content, that have the brand recognition of the content and seamlessly integrates it to reach these very valuable consumers,” he said.

Lloyd Grove tries to float a comparison between Kimberly Guilfoyle’s and Elizabeth Vargas’ pregnancies but gets shot down by FNC…

But will Guilfoyle’s pregnancy - like that of ousted “World News Tonight” anchor Elizabeth Vargas at ABC News - have any impact on her career? A Fox News spokeswoman told me: “Whether or not Kim is pregnant has no bearing on her status here.”

The New Yorker’s Nancy Fanklin has a review of CNBC’s Mad Money with Jim Cramer…

I find Cramer’s egomania hugely entertaining, yet I feel flattened by the hurricane force of his monomania. In any case, if getting rich is your goal, you’re not going to get there by watching Cramer’s show. Remember, he didn’t get rich by sitting around watching TV