MSNBC started running promotions celebrating ten years on the air on Sunday. Starting out with the text “10 years ago…the world got connected” followed by an audio clip from FOX 5 NY anchor Jodi Applegate from back when she was MSNBC’s first anchor on the air, the spot is slick but seems to concentrate mostly on primetime. Daytime news coverage clips are few and far between with the exception of a Chris Jansing clip from what appears to be during the Iraq War.
Clips from all the prime time hosts talking about MSNBC are aired in between a rapid fire set of clips and a bunch of small video screens of MSNBC talent. An oddity of the spot is that most of the clips are from the last six years.
It’s going to be odd if MSNBC rebrands its name so soon after running these spots. That’s one reason why I still don’t buy the name change rumor. Another is that everything that has MSNBC on it from set pieces to duratrans to ads to coffee cups would have to be replaced and replaced so quickly that there isn’t any bleedover between one brand and the other. I just don’t see how it can be done. It’s not like TNN becoming Spike TV where the change is purely in the graphics and letterhead. It would be very very expensive to change MSNBC’s name. And given the budget cuts that have taken place getting the millions that would be required is a tall order…
UPDATE: On the other hand if you type in “nbccablenews.com” into your web browser you get this. But that’s probably NBC covering its internet bases because there’s no way they will rebrand MSNBC.com. That much is certain.