Broadband video advertising helps online ads?
TVWeek’s Jon Lafayette writes about a CNN study that showed that broadband video ads boost the effectiveness of online ads…(via TVNewser)
While this study is geared to CNN, Mr. Montes thinks broadband video from other networks would show a similar if not quite as strong pattern. “It’s clear CNN is a trusted brand. I don’t know if you’d have quite the same performance if you took it to other places,” he said.
Mr. D’Alba also said CNN has unique strengths in a digital world. “I certainly can’t speak for any competitor or for anybody else out there, but there aren’t many other organizations out there that own their own content, that have the brand recognition of the content and seamlessly integrates it to reach these very valuable consumers,” he said.
