William Powers in the National Journal sees the story that Richard Engel will head NBC News’ Middle East Bureau as an example of a network doing what it should have been doing. And he uses that as an excuse to launch into satire…(via Romenesko)
2. Fox to Choose Female Anchors for Brains, Not Looks.
NEW YORK CITY — Fox News, America’s first choice in news, will begin hiring female anchors based entirely on intelligence. Beginning this week, the network will be on the lookout for smart, news-savvy women with extensive journalistic experience. “Given the intense competition for cable audiences, we wanted something special to draw viewers, something they can’t get elsewhere,” Fox News Vice President David Pixelbot said. “Since many Fox viewers have better-than-average IQs, it hit us that ’showing a little brain’ could be just as compelling as ’showing a little leg.’ Also, we studied headshots of Edward R. Murrow and concluded that he was not exactly eye candy.” Henceforth, female anchors will be selected through a “looks-blind” process in which candidates will be issued identical brown paper bags to wear over their heads during interviews and test videos.