The Rick Kaplan scorecard: As ICN sees it of course…
- Expanded Weekend Live News from four to eight hours.
- Commitment to in depth subject discussion (The Ethical Edge, specials on Abu Ghraib and the 9/11 commission, etc…). Though not as much as I would have liked to see.
- Stabilized Primetime from the mess he inherited.
- Demo increases in primetime.
- Crimetime in Primetime
- Maury and Connie
- Lack of success in launching new shows (Connected: Coast to Coast, Entertainment Hotlist, and At The Movies all cancelled. The Situation bounced to 11 pm one month after launch after struggling at 9pm debut hour…though we now know the other reason for that move was Rita Cosby’s primetime show stipulation in her contract. Live and Direct starts strong but fades and eventually swaps timeslots with Scarborough Country.)
- Headline News style programming from 12-3 (though it has gone away from that a ways since it premiered)
- Countdown repeat at 9am (delaying MSNBC’s morning news cast to 10 am)
- Lack of publicity for some specials. Sometimes not even Press Releases went out for a special.
Jury still out
Not Kaplan’s Fault
Making tough programming decisions based on having a reduced budget thanks to NBC Entertainment’s weak ratings and ad revenue. Some of those items in my minus column are no doubt partly the result of that.