Wednesday’s Numbers…
Since Imus brought it up yesterday, take a look at his numbers. He’s beating Robin and Company nearly 2:1 (some days it’s better than 2:1). And his show is close to American Morning (probably closer than CNN would like).
The show soon to be not known as The Abrams Report, with guest host, finished last in the Demo…
June 14
P2+ Total Day
FNC - 829,000 viewers
CNN - 429,000 viewers
MSNBC - 196,000 viewers
HLN - 186,000 viewers
CNBC - 176,000 viewers
P2+ Prime Time
FNC - 1,643,000 viewers
CNN - 804,000 viewers
MSNBC - 234,000 viewers
HLN - 319,000 viewers
CNBC - 127,000 viewers
25-54 Total Day
FNC - 206,000 viewers
CNN - 149,000 viewers
MSNBC - 72,000 viewers
HLN - 87,000 viewers
CNBC - 62,000 viewers
25-54 Prime Time
FNC - 358,000 viewers
CNN - 200,000 viewers
MSNBC - 83,000 viewers
HLN - 132,000 viewers
CNBC -59,000 viewers
Morning programs
FOX & Friends - 770,000 viewers (250,000)
American Morning - 365,000 viewers (160,000)
Imus in the Morning - 304,000 viewers (129,000)
Robin & Co. - 165,000 (89,000)
6PM P2+ (25-54)
Special Report with Brit Hume -1,230,000 viewers (261,000)
Lou Dobbs Tonight - 643,000 viewers (167,000)
Dan Abrams - 200,000 viewers (76,000)
Prime News Tonight - 196,000 viewers (105,000)
Mad Money - 226,000 viewers (110,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith - 1,253,000 viewers (335,000)
The Situation Room - 434,000 viewers (145,000)
Hardball with Chris Matthews - 372,000 viewers (131,000)
Glenn Beck - a scratch with 108,000 viewers (55,000)
On the Money - 132,000 viewers (a scratch with 47,000)
8PM - P2+ (25-54)
O’Reilly Factor - 2,278,000 viewers (444,000)
Paula Zahn Now - 589,000 viewers (183,000)
Countdown with Keith Olbermann - 274,000 viewers (122,000)
Nancy Grace - 482,000 viewers (139,000)
Kudlow & Company - a scratch with 108,000 viewers (a scratch with 48,000)
9 PM - P2+ (25-54)
Hannity & Colmes - 1,403,000 viewers (332,000)
Larry King Live - 1,104,000 viewers (221,000)
Scarborough Country -234,000 viewers (52,000)
Glenn Beck - 177,000 viewers (78,000)
Mad Money - 149,000 viewers (82,000)
10 PM P2+ (25-54)
On the Record w/Greta Van Susteren- 1,247,000 viewers (297,000)
Anderson Cooper 360 - 719,000 viewers (198,000)
Rita Cosby Live & Direct - 195,000 viewers (75,000)
Nancy Grace - 297,000 viewers (178,000)
Donny Deutsch - 124,000 viewers (a scratch with 48,000)
11 PM P2+ (25-54)
The O’Reilly Factor - 909,000 viewers (284,000)
Anderson Cooper 360 - 390,000 viewers (192,000)
The Situation w/Tucker Carlson - 218,000 viewers (101,000)
Showbiz Tonight - 240,000 viewers (160,000)
On the Money - a scratch with 54,000 viewers (a scratch with 31,000)
Where did you grab these numbers from? I don’t really want to believe that O’Reilly beats everyone else combined. What do the numbers in parentheses mean?
Comment by Joe College — June 16, 2006 @ 10:27 am
Parentheses numbers are Demo numbers…
Comment by Spud — June 16, 2006 @ 12:03 pm
Spud I am not a spammer. Dude, my parents might have sent
you some comments and well as myself and some friends form
the same desktops so we might come across as spammers. But
I wrote you earlier this year about a trend in televison
news that my classmates and I were working on and I hint
that there was data that needed to be watched closely.
Well, we had to writed an end of the semester project
together and noticed some things. And guess what ?
Some said MSNBC would probably end up being the number 4
cable news network if it did not perform better with regards
to Headline News. And after many of us viewed this blog
and other so-called tv news blogs. We came up with the
a conclusion regarding these particular blogs. All of the
24/7 networks must have people on their staff visit these
blogs because regular viewers do not get the demo spin.
FNC is still number 1 but there are some areas that probably need to be watchec. Hint : do the math for the
weekend numbers(hey Spud just for fun see if you can figure
it out). Another riddle : when was the last time Greta beat
AC 360 by a million viewers ? Riddle # 2 :Is H & C and Greta
still holding on to O’reilly’s audience. Riddle # 3: Can
it really be said that MSNBC is up faster than the other
news outlets with out saying so far this year(I have my doubts something just does not add up here. The change
in management was made because the suits feel the MSNBC
is in danger of becoming the # 4 behind Headlines. Trust
me it has been in lot of the industry trade mags and insiders figured this out about 2 months ago. I think
I tried to post the info but it never showed up. Riddle
3 : Is CNN really in danger from MSNBC ? Honestly most
insiders like some of my relatives find that comical.
Also do the math with numbers so far this month. A lot of
people are being fast and loose with the truth. I just thougt you all should know that me and my schoolmates think
most of you all who post here have agendas. You would
not beleive what the professor had to say. He was kind of
surprised that no one backs up the comments with data an
most of the time you al just seem to take jabs at each
other. And by the way I would not put much trust in Neilsen.
Earlier this week, the company admitted they are not doing
to go of a job of tracking America’s true viewing habits
and needed to seriously upgrade the way it gathers info. I
guess they finally figuered out that people can watch
any of theier favorite cable channels on their laptops
and record them as well. Dvr’s and outdated tivo means
you can watch programming on your own scheduled. Technology
permits you even set up your home computer to record all
of your favorite shows. And in the era of 250 gigs and dual
drives at that you can record you favorite new programs for
years and burn you own dvd copies. So it is only a matter
of time before Gates or Cuban put Neilsen out of business.
Geez they say they can’t get rid of the dairies until 2011.
There is a whole media revolution in progress. You all are
speaking of a 20th century world . Wake up it’s the 21st
century Neilseni not the only venue to tell you what is popular. Love him or hate him Anderson Cooper’s work is
all over the web. An copies of segments of his show gets
hit big gets hits on Youtube and other sites not sure if
it is legal but I know of numberous sites were his program
is being placed on the wideworld web edited with music and
the works. So that why CNN is less concerned with the ratings, not that ratings are not a measure of things but
it is not the only thing. Lets face it he even has tweens
talking about the news. And I want to see the raw data
for the age breakdown for 25-54. In school we hear 18-49 is the mosted coveted. In closing , I would like to say
keep a close eye on the numbers for FNC and CNN I think
things are starting to get interesting between those two,
And please I am so over the people do not watch hard news.
How come the 24/7 get their biggest ratings when there is
a big story and besides the viewership numbers you all
argue about only amount to a small percentage of the public
which by and large does not turn in to any of the 24/7
because tons of research has shown a very large segment
of the population don’t think they do much news. So they
tune out.
Comment by future tv mogul — June 16, 2006 @ 2:16 pm
Hey future TV mogul,
I suggest you go to journalism.org or http://www.stateofthemedia.org/2006/narrative_cabletv_economics.asp?cat=4&media=6 to complete your research project. There are two revenue streams for cable news channels. Do you know what they are? And CNN, with half the ratings of Fox News, actually has more viewers. How does that work? Well consider this: if CNN has 12 viewers watching an hour-long CNN program for just 5 minutes, and Fox News has one viewer watch their show for the full hour during that same timeslot, Nielsen will give Fox News and CNN the same amount of credit for ratings in that timeslot.
Also you ask if MSNBC is really a threat to CNN. Well, no. And actually MSNBC is more of a threat to Fox News. This year, maybe, Fox News will actually finally have more revenue than CNN; But CNN still has a much larger infrastructure than Fox News, having been around about 15 years longer than Fox News, and thus is still more stable. And MSNBC? They are part of NBC, which has been in the news business much longer than either CNN or Fox News - actually longer than CNN and Fox News put together. So who do you think is the least stable now?
If you really think cable TV news is a dinosaur, why did you write your long diatribe? You must have found this blog interesting in some way. And you say you’ve been doing all this research with your friends and family and some nameless professor. Is he perhaps a journalism professor? If so, maybe he can help you a bit with grammar and spelling; I hear they are relevant even in the 21st century.
I find the world of cable TV news to be fascinating. This is the news about the news; and the politics of cable TV news. Very relevant. Very hip. Very now.
Comment by erljr — June 17, 2006 @ 2:52 am
Dude it’s summer.Chill! I was multi-tasking at the time.
I was not aware it was a thesis or term paper. I know about
this study and several others.The point of our project is
to think out of the box. Kudos for backing up your points
with data.I never said cable news was irrelevant. If you are
not aware of what is going on in the world, I think that is
very dangerous indeed. I watch cable news as well as the big
three newscasts on the majors. You are right when you say
it is fascinating, but I think some of jabber as well as fluff make it hard
for me to take some segments seriously. I can tell that
you are an insider to the max.I was simply stating the talk
on this blog is always back and forth about ratings. That
sends a flaming message that the events of the day carry
less importance. Hey, I want to be the next Ted Turner
for this millineum. I was trying to show how my generation
uses technology to follow the news. I can watch and record
CNN, Fox, Headline or MSNBC on my laptop. I don’t have to stay glued to the television set. Dude I can season pass
AC 360 on my dvr like forever and run a paticular type of
cable to my desktop (a dual 250 gig drive). Do you
have any idea how many episodes I could store on the computer and burn to dvd? We were simply trying to track trends and reported what we thought we saw in the data
collected. I get your dift , but to me it is LCD or HDTV,
internet and i-pod and set the dvr to record my favorite
show. Yes, there are times when I do watch for hours. I am
a news junkie. But most of the people I know viewing
patterns are pretty much as you descrbed. Do I pass now ?
By the way I am aware of the inside joke about the FNC
audience never leaving home. Quite frankly,I think that if
a viewer tunes in for less than 30 minutes it should count.
The amount of time one spends eyeballing should not be held
agaist the viewer.They still tuned in. You would have to admit dvrs are likely to be a whole lot more accurate
than any Neilsen diary. I love it when a room full of people
get asked if they have ever been a Neilsen participant and
no hands go up. So in closing : my generation uses technology to get the word out about our favorite news
shows and stories.Like I said, we save a week’s worth of
our favorite segments to dvd and have our own mega news
mixes.You work for CNN don’t you ? I admire the product
you put on the air. I find it amusing sometimes when a story
that aired on CNN is the big story for all the others
be it broadcast cable the next day. I have no issues
with cable news excpet the talking heads. I need good
informaton that matters,good storytelling and pictures.
I thought that was what televison news is all about. I have
this theory that if you guys updated your product as often
as you do your websites it would feel more fresh, I like
the fact that CNN is trying to link everything up. I guess
someone there is hip. How about every half hour ? And if you
all feel a piece is too long, just break it up. You have 24 hours,and I live for the day when a 24/7 would dare be live
24/7. I understand the repeats(east coast & west coast).
But please give us more news and stop saying people will not
watch for hard news. The cable guys do their best work
when there is actual breaking news. And you would have to
admit that is when you get your biggest numbers. Somehow,
I think the Joiie interview will shatter those numbers
by far. And I must say it is smart move for CNN to hold
off until Tuesday to build and massive audience.They can’t
lose. Okay Fox fans , I know you had big numbers during
the Republican Convention in 2004 (something like 5 mil plus). Maybe that can be Spud’s qestion this week : how
may viewers will tune in for the Jolie interview ? My guess
8 mil or more. We are talking about Angelina Jolie. Nuff said. I have seen some predicting 10 mil. Time will tell.
And I wonder if there will be counter-programmng by
the competition.
Comment by future tv mogul — June 17, 2006 @ 6:34 pm