Inside Cable News

June 18, 2006

CNBC’s prime time plans…

Variety’s Michael Learmonth writes about changes CNBC will be making in its summer primetime programming. Learmonth also recaps CNBC recent history…

After years of falling ratings and a potential challenge from News Corp.’s upcoming Fox Business Channel, NBC U toppertopper Bob Wright shook up the net in February 2005, bringing in Hoffman, a CNBC vet and general manager of NBC affilaffil WVIT in Hartford, Conn., to replace Pamela Thomas-Graham.

Hoffman’s tenure has been marked by big changes in CNBC’s Business Day programming, but none as obvious as the cacophony of tickers, flashing Chyrons and graphics with more sound effects than a Fox NFL telecast. But the changes have been more than cosmetic: the average number of daily guests — CEOs, traders, pundits — more than doubled from 42 to 87.”That’s about getting a diversity of opinion, qualitative debate and making it a place where there is an intellectual energy that plays out on the air,” Hoffman says.

Filed under: Cable News, CNBC - Spud Comments (0)

Oops…

An emailer wrote in to note that CNN had a bit of trouble with its taped Tony Snow interview on Late Edition. The tape froze and Blitzer had to ad lib a spell before they pulled the plug and went to break…

Filed under: Cable News, CNN - Spud Comments (1)

Ouch…

Variety’s Brian Lowry pens a very cynical and sarchastic piece on MSNBC…

If history is any guide, NBC brass would like nothing more than a quick fix. So as opposed to tinkering and tweaking, why not brazenly embrace every cheap trick and stunt broadcast news employs — including NBC News’ tawdry streak, exemplified by “Dateline’s” Internet pedophile sting “To Catch a Predator” — and roll them into one?

Think of it as “Network” scribe Paddy Chayefsky’s satirical vision conveniently assembled in one place, and let the critics be damned. In a sense, MSNBC will simply leap ahead to where TV news is inexorably heading anyway, using Fox’s brassy profile as the jumping-off point, starting with the new slogan: “MSNBC: Because We Love America, Hate Pedophiles and Care About You.”

It gets better…or worse…depending on your point of view…as Lowry dreams up a bunch of new programs MSNBC could air..

Filed under: Cable News, MSNBC - Spud Comments (0)

Get free blog up and running in minutes with Blogsome | Theme designs available here