CNBC’s prime time plans…
Variety’s Michael Learmonth writes about changes CNBC will be making in its summer primetime programming. Learmonth also recaps CNBC recent history…
After years of falling ratings and a potential challenge from News Corp.’s upcoming Fox Business Channel, NBC U toppertopper Bob Wright shook up the net in February 2005, bringing in Hoffman, a CNBC vet and general manager of NBC affilaffil WVIT in Hartford, Conn., to replace Pamela Thomas-Graham.
Hoffman’s tenure has been marked by big changes in CNBC’s Business Day programming, but none as obvious as the cacophony of tickers, flashing Chyrons and graphics with more sound effects than a Fox NFL telecast. But the changes have been more than cosmetic: the average number of daily guests — CEOs, traders, pundits — more than doubled from 42 to 87.”That’s about getting a diversity of opinion, qualitative debate and making it a place where there is an intellectual energy that plays out on the air,” Hoffman says.


