Last night’s Angelina Jolie appearance on Anderson Cooper 360 brought in 1.3 million viewers which was good for Cooper but it wasn’t his #1 program of the year. His #1 program was on January 3rd with 1.4 million viewers. Some people would argue that this is a lower number than it should have been since this thing was hyped to death and yet 360 never broke 2 million viewers. Some people would point to Larry King and say if it had been King’s interview the show would have broken 2 million easy. And it’s true according to the ratings (on TVNewser) that 360’s 2 hour broadcast couldn’t beat the total viewers of any of FNC’s prime time shows (though if you split 360 in half, the first half would beat 2/3 of FNC’s prime time lineup).
But it is also true that 360 pulverized everyone else in the Demo and single handedly gave CNN the win for the Demo that night. You have 1.3 million viewers and almost 50% of that is Demo age…that’s impressive. Nobody usually has anything close to a 50% Demo share on a given show. Cable news skews old, not young. This was an anomaly; albeit a welcome one for CNN.
The problem is, though, those young Demo viewers tuned in to see Jolie and not Cooper. In a day or so…maybe as soon as tonight… Cooper will be back down to his normal, much lower, Demo average. After all, he can’t have a topical superstar interview every night. Can he?