MSNBC’s release on the Primetime changes…
Here’s MSNBC’s release announcing the changes. Note the “Rita Cosby Specials” unit item…
MSNBC today announced that the network will air two hours of documentary programming during weekday prime, at 10:00 p.m. and 11:00 p.m. (ET), beginning July 10, 2006. On January 13th of this year, MSNBC began presenting documentary programming on Friday evenings, resulting in stunning ratings growth (MSNBC is up 67% in the adult demographic and 34% in total viewers)*. MSNBC is now expanding this popular programming throughout the week. The announcement was made by Dan Abrams, General Manager of MSNBC.
The documentaries will complement MSNBC’s existing programming by building on our library of award winning documentaries. Michael Rubin and Scott Hooker will lead MSNBC’s long form unit. Hooker, an award winning documentary producer who has been with the network since its inception, will be Senior Executive Producer of Documentary Production and Development. Hooker is joined by Michael Rubin, who recently returned to MSNBC in the role of Vice President, Long Form Programming. Rubin, a veteran broadcast and cable network programmer, had been with MSNBC from 1999 to 2001, as Senior Executive Producer of Long Form. Prior to that, he was an Executive Producer at CBS news for several years working in primetime, on the CBS news magazine “West 57th” and on special projects. Both Hooker and Rubin report to Abrams.
“MSNBC has made tremendous strides in key primetime hours,” said Abrams, “and these adjustments to our primetime schedule will continue to propel our momentum, as we concentrate on our strengths and continue to serve our viewers with the right mix of programming.”Rita Cosby will now expand her role with the network and will become the primary anchor of the long running franchise “MSNBC Investigates,” airing in the 10 and 11 p.m. Monday through Friday timeslots. She will also head up the newly created “Rita Cosby Specials” unit. Known for her tenacity and tireless energy, Cosby will continue to focus on the big stories and important interviews that MSNBC’s audience has come to expect. She will have her own production team and will be featured prominently throughout MSNBC’s primetime and on NBC News. “Rita is a top notch journalist who I look forward to seeing more on our network,” said Abrams. “As Rita’s visibility increases, she will become that much more important to the network as a whole.” “I am absolutely thrilled to be taking on these additional duties with MSNBC,” said Cosby. “I have always admired the work of the documentary unit and I can’t wait to be a part of it. The combination of reporting live from the biggest stories and working on compelling documentary programming is the ultimate job for me.”
Also as part of the schedule shift, Tucker Carlson’s program will move to 4:00 p.m. (ET) and 6:00 p.m. (ET), occupying what was previously the timeslot for “The Abrams Report.” Carlson will continue to hold newsmakers, as well as news shapers in the media, accountable for what they do and fail to do. “It’s going to be a dramatic couple of years in the news,” said Carlson. “We may be pulling out of Iraq. Hillary could be president. Whatever happens, we’ll be there, fighting the power with a smile.”



Predictably, MSNBC and TVN are both already in full-spin mode. This network is in shambles and cutting more and more news programming. It’s to the point now where it cannot be even considered a full-time cable news channel.
Comment by Jimmy — June 29, 2006 @ 10:04 pm
Are you related to Billnv? You sure talk like him…
Comment by Spud — June 29, 2006 @ 11:45 pm
Spud, I wouldn’t be the least bit surprised…You’ll note that certain posters here are more than ready to write the death certificate for MSNBC before it is even justified…call them Fox fanatics who can’t wait to start singing “Another One Bites the Dust”…they also hope CNN will soon die and Fox News will become the only source of Americans’ cable propaganda, er, news…Why? Well, ask yourself. Ask yourself whether this has anything to do with their political leanings. I think you know what the answer will be. They’d be happy if everyone’s TV was permanently tuned to Fox News, like the telescreens in the novel 1984.
Comment by tanne — June 30, 2006 @ 6:54 am
Some of my favorite news anchors are at MSNBC. Joe Scarborough and Tucker Carlson, for example.
But Rita Cosby had to go.
Let the games begin.
Comment by cella — June 30, 2006 @ 8:34 am
I am surprised Abrams didnt keep a legal show in the schedule. I wouldnt be surprised if in 6 months there is a legal show right back where Dan’s old show was…and Tucker was relegated to ‘commentator’
Comment by Oddballboy — June 30, 2006 @ 10:35 am
Personally, I find MSNBC’s evolution inspiring. As the rest of cable recovers from a “monster” hangover, MSNBC is one of a very few cablenets moving forward and genuinely embracing intense & iconic long form documentary programming.
Comment by Allison Erkelens — March 21, 2007 @ 12:06 am