The Philadelphia Inquirer’s Gail Shister has MSNBC GM Dan Abrams spinning last week’s primetime re-shuffle…
For a rookie, MSNBC’s Dan Abrams throws major-league spin.
In his first move as general manager, Abrams last week canceled Rita Cosby’s 10 p.m. talk show and bumped Tucker Carlson from 11 p.m. to 4 p.m., with an updated repeat at 6. The changes begin next Monday.
Instead of five hours’ live face time a week, Cosby will appear several times weekly as primary anchor of the taped documentary series MSNBC Investigates, at 10 and 11 weeknights. She’ll also head a four-person unit to produce Rita Cosby Specials.
Here’s the spin: Cosby isn’t losing a show, she’s gaining a more important gig.
“This would be the ultimate offer for most TV correspondents,” says Abrams, 40, formerly anchor of the legal-oriented Abrams Report at 4 and 6 p.m.