Comments on: Opinion: MSNBC’s launch plans unrealistic now, but not at the time… http://insidecable.blogsome.com/2006/07/15/opinion-msnbcs-launch-plans-unrealistic-now-but-not-at-the-time/ Unvarnished news & opinion on cable news Sun, 06 Dec 2009 14:26:24 +0000 http://wordpress.org/?v=1.5.1-alpha by: Terance http://insidecable.blogsome.com/2006/07/15/opinion-msnbcs-launch-plans-unrealistic-now-but-not-at-the-time/#comment-11939 Sun, 16 Jul 2006 09:48:08 +0100 http://insidecable.blogsome.com/2006/07/15/opinion-msnbcs-launch-plans-unrealistic-now-but-not-at-the-time/#comment-11939 When it comes to covering domestic breaking news (during the daytime) I think MSNBC is (usually) better than FNC & CNN. MSNBC's identity problem is far reaching and has given them a "reputation". They can't be trusted to have the same "thought process" for very long. Every time someone new watches the channel, MSNBC has a chance to gain a new viewer. However, their failing at this as the ratings show. I think by putting the DOC-BLOCK on it will give them stability. Then they can tweak 7pm - 10pm. Also since breaking news gets higher ratings it wouldn't hurt for their prime time shows to actually "cover" this instead of following a baseball lineup card, totally oblivious to things going on in the world. When it comes to covering domestic breaking news (during the daytime) I think MSNBC is (usually) better than FNC & CNN. MSNBC’s identity problem is far reaching and has given them a “reputation”. They can’t be trusted to have the same “thought process” for very long. Every time someone new watches the channel, MSNBC has a chance to gain a new viewer. However, their failing at this as the ratings show. I think by putting the DOC-BLOCK on it will give them stability. Then they can tweak 7pm - 10pm. Also since breaking news gets higher ratings it wouldn’t hurt for their prime time shows to actually “cover” this instead of following a baseball lineup card, totally oblivious to things going on in the world.

]]> by: tanne http://insidecable.blogsome.com/2006/07/15/opinion-msnbcs-launch-plans-unrealistic-now-but-not-at-the-time/#comment-11933 Sun, 16 Jul 2006 08:46:24 +0100 http://insidecable.blogsome.com/2006/07/15/opinion-msnbcs-launch-plans-unrealistic-now-but-not-at-the-time/#comment-11933 Well, FNC obviously saw something in MSNBC, and maybe it was a lot of conservative talking heads it could pick off to feather its nest. But if anything, I'm not sure that the reason FNC ended up where it is now, vs. where MSNBC is, isn't because of something else: FNC always seems to have had a vision for itself and stuck to that vision. I don't get the impression that that has been true of MSNBC. MSNBC has been all too guilty of playing "follow the leader." If FNC has ratings success with a far-right slant on the news, well then, by golly, MSNBC must try to pick up some of that audience! That kind of thing. Or, it has tried to be all things to all people, which doesn't work either. I think MSNBC would have been far better off if it had picked an identity and stuck with it. That way, some people would never watch it, but those who did would be fiercely loyal because they would know what to expect from it. Well, FNC obviously saw something in MSNBC, and maybe it was a lot of conservative talking heads it could pick off to feather its nest. But if anything, I’m not sure that the reason FNC ended up where it is now, vs. where MSNBC is, isn’t because of something else: FNC always seems to have had a vision for itself and stuck to that vision. I don’t get the impression that that has been true of MSNBC. MSNBC has been all too guilty of playing “follow the leader.” If FNC has ratings success with a far-right slant on the news, well then, by golly, MSNBC must try to pick up some of that audience! That kind of thing. Or, it has tried to be all things to all people, which doesn’t work either.

I think MSNBC would have been far better off if it had picked an identity and stuck with it. That way, some people would never watch it, but those who did would be fiercely loyal because they would know what to expect from it.

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