MediaPost Publications’ David Goetzt writes up the story with some new information…
The unnamed show, a joint venture between Fox Television Stations and syndicator Twentieth Television, will be hosted by Mike Jerrick and Juliet Huddy, both of Fox News Channel’s “DaySide.”
A Twentieth representative said it has not been decided whether the show will be made available to Fox affiliates or stations outside the O&O fold. The show will reach 44 percent of the country.
As does the New York Daily News’ Richard Huff…
The new show will be produced out of the Fox News studios on Sixth Ave. and air live here and elsewhere.
The exact format of the show is not settled yet. “I always say, on shows like this, it can be a newscast that’s entertaining or it can be an entertainment show that’s newsy,” Swanson said.
That means if real news is breaking, the show will focus on that, whereas on normal news days it’ll skew more toward entertainment.
Swanson said it would be more along the lines of the third hour of NBC’s “Today” than the entertainment magazines such as “Access Hollywood” and “Entertainment Tonight.”
And the New York Post’s Michael Starr…
This show fits with the direction in which we’re heading on the Fox stations, with news and information kind of programming,” said Swanson - adding that the show will have a strong Internet component.
“I think the timing is good, since our success from 5 to 9 a.m. across our Fox stations is quite good, and this ties into our Internet strategy,” he said.
“People 30-and-under are getting their information off the Internet as well as off TV . . . and the mid-morning is when it’s beginning to hit prime-time for the Internet.