The O’Reilly Factor led the way for FNC and cable news with the most Prime Time viewers. Conversely, Countdown, minus Keith Olbermann who was in transit to LA for the Critics Association, wound up in 4th place in both Total Viewers and The Demo. On The Record with Greta Van Susteren led the way with the primetime Demo lead.
July 21
P2+ Total Day
FNC – 1,010,000 viewers
CNN - 581,000 viewers
MSNBC - 273,000 viewers
HLN - 296,000 viewers
CNBC - 156,000 viewers
P2+ Prime Time
FNC - 1,646,000 viewers
CNN – 777,000 viewers
MSNBC – 372,000 viewers
HLN - 462,000 viewers
CNBC - 111,000 viewers
25 - 54 Total Day
FNC - 346,000 viewers
CNN - 240,000 viewers
MSNBC - 120,000 viewers
HLN - 136,000 viewers
CNBC – a scratch with 50,000 viewers
25 - 54 Prime Time
FNC - 456,000 viewers
CNN - 282,000 viewers
MSNBC - 178,000 viewers
HLN - 195,000 viewers
CNBC –a scratch with 56,000 viewers
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