Friday’s Numbers…
The O’Reilly Factor led the way for FNC and cable news with the most Prime Time viewers. Conversely, Countdown, minus Keith Olbermann who was in transit to LA for the Critics Association, wound up in 4th place in both Total Viewers and The Demo. On The Record with Greta Van Susteren led the way with the primetime Demo lead.
July 21
P2+ Total Day
FNC – 1,010,000 viewers
CNN - 581,000 viewers
MSNBC - 273,000 viewers
HLN - 296,000 viewers
CNBC - 156,000 viewers
P2+ Prime Time
FNC - 1,646,000 viewers
CNN – 777,000 viewers
MSNBC – 372,000 viewers
HLN - 462,000 viewers
CNBC - 111,000 viewers
25 - 54 Total Day
FNC - 346,000 viewers
CNN - 240,000 viewers
MSNBC - 120,000 viewers
HLN - 136,000 viewers
CNBC – a scratch with 50,000 viewers
25 - 54 Prime Time
FNC - 456,000 viewers
CNN - 282,000 viewers
MSNBC - 178,000 viewers
HLN - 195,000 viewers
CNBC –a scratch with 56,000 viewers
Morning programs (25 - 54)
FOX & Friends – 923,000 viewers (444,000)
American Morning - 492,000 viewers (230,000)
Robin & Co. - 139,000 (98,000)
6PM P2+ (25 - 54)
Special Report with Brit Hume -1,342,000 viewers (331,000)
Lou Dobbs Tonight – 763,000 viewers (293,000)
Tucker – 221,000 viewers (96,000)
Prime News Tonight - 700,000 viewers (275,000)
Mad Money – 153,000 viewers (55,000)
7PM - P2+ (25 - 54)
FOX Report with Shepard Smith - 1,338,000 viewers (347,000)
The Situation Room – 766,000 viewers (325,000)
Hardball - 369,000 viewers (141,000)
Glenn Beck - 282,000 viewers (154,000)
On the Money – a scratch with 90,000 viewers (a scratch with 49,000)
8PM - P2+ (25 - 54)
O’Reilly Factor – 1,674,000 viewers (407,000)
Paula Zahn Now – 721,000 viewers (281,000)
Countdown - 408,000 viewers (193,000)
Nancy Grace - 660,000 viewers (238,000)
National Heads Up Poker – 151,000 viewers (80,000)
9 PM - P2+ (25 - 54)
Hannity & Colmes - 1,595,000 viewers (431,000)
Larry King Live - 844,000 viewers (252,000)
Scarborough - 362,000 viewers (143,000)
Glenn Beck - 269,000 viewers (137,000)
Mad Money – a scratch with 70,000 viewers (a scratch with 35,000)
10 PM P2+ (25 - 54)
On the Record w/Greta Van Susteren- 1,670,000 viewers (532,000)
Anderson Cooper 360 – 765,000 viewers (312,000)
MSNBC Investigates – 345,000 viewers (199,000)
Nancy Grace – 458,000 viewers (209,000)
Donny Deutsch – a scratch with 112,000 viewers (52,000)
11 PM P2+ (25 - 54)
The O’Reilly Factor – 965,000 viewers (384,000)
Anderson Cooper 360 - 920,000 viewers (449,000)
Headliners and Legends - 229,000 viewers (117,000)
Showbiz Tonight – 244,000 viewers (133,000)
On the Money – a scratch with 59,000 viewers (a scratch with 11,000)
O’Reilly was minus O’Reilly on Friday–Laura Ingraham filled in.
Comment by johnny dollar — July 24, 2006 @ 6:10 pm
When was the last time that 360 beat O’Reilly 11pm in the demo when not having a celebrity interview?
Comment by BlogThat — July 24, 2006 @ 6:31 pm
What’s interesting is just how strong Greta has been during this war coverage. And with not a word about Natalie Holloway, the Peterson case, or that stuff. It’s ironic: Greta has stuck to hard news and is doing better than ever. Meanwhile, Congressman Scarborough, whose show began as a political hour, has been doing crime and celebrities and not exactly thriving.
Comment by johnny dollar — July 24, 2006 @ 10:35 pm
Greta has been great! And she always gets the high level guests on her program.
Poor Scarborough. I’ve been tuning in at the beginning of his show each night, just to see how bad things have become for him. Tonight, he started with Christy Brinkley and her divorce. Poor Joe - maybe the National Enquirer will hire him next.
Comment by Missy — July 24, 2006 @ 10:53 pm
Oh yea JD, that’s right people tune in for the host of the program VERSUS what they could learn by watching it. Still say CNN has the strongest coverage of the conflict. CNN has gained more eyeballs during the last week than any other channel.
Comment by Cable News Watcher — July 24, 2006 @ 11:51 pm
Cable News Watcher, I’d also like to wish you well.
Comment by Staycee — July 25, 2006 @ 9:49 am