Thursday Numbers…
(NOTE: I thought I would have time to blog this evening before heading out but my Offsite dragged long. Now it’s 11:30 pm and I have to play catch up…)
July 27
P2+ Total Day
FNC – 1,061,000 viewers
CNN - 546,000 viewers
MSNBC - 234,000 viewers
HLN - 211,000 viewers
CNBC – 158,000 viewers
P2+ Prime Time
FNC – 1,842,000 viewers
CNN – 871,000 viewers
MSNBC - 337,000 viewers
HLN – 381,000 viewers
CNBC - 174,000 viewers
25-54 Total Day
FNC - 354,000 viewers
CNN - 206,000 viewers
MSNBC – 103,000 viewers
HLN – 82,000 viewers
CNBC – a scratch with 42,000 viewers
25-54 Prime Time
FNC - 532,000 viewers
CNN - 222,000 viewers
MSNBC - 147,000 viewers
HLN – 111,000 viewers
CNBC – 57,000 viewers
Morning programs
FOX & Friends – 1,101,000 viewers (413,000)
American Morning – 534,000 viewers (207,000)
Imus in the Morning – 260,000 viewers (120,000)
Robin & Co. - 214,000 (85,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,455,000 viewers (399,000)
Lou Dobbs Tonight - 885,000 viewers (311,000)
Tucker – 241,000 viewers (105,000)
Prime News Tonight – 146,000 viewers (69,000)
Mad Money – 209,000 viewers (52,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith - 1,530,000 viewers (425,000)
The Situation Room - 611,000 viewers (240,000)
Hardball - 318,000 viewers (113,000)
Glenn Beck - 191,000 viewers (94,000)
On the Money – 125,000 viewers (a scratch with 33,000)
8PM - P2+ (25-54)
O’Reilly Factor – 2,389,000 viewers (575,000)
Paula Zahn Now - 701,000 viewers (197,000)
Countdown with Keith Olbermann – 379,000 viewers (133,000)
Nancy Grace – 513,000 viewers (137,000)
Fast Money - 176,000 viewers (81,000)
9 PM - P2+ (25-54)
Hannity & Colmes - 1,770,000 viewers (567,000)
Larry King Live – 1,057,000 viewers (192,000)
Scarborough Country - 334,000 viewers (158,000)
Glenn Beck – 274,000 viewers (110,000)
Mad Money – 159,000 viewers (a scratch with 38,000)
10 PM P2+ (25-54)
On the Record w/Greta Van Susteren- 1,367,000 viewers (454,000)
Anderson Cooper 360 – 856,000 viewers (278,000)
MSNBC Investigates - 297,000 viewers (149,000)
Nancy Grace - 357,000 viewers (86,000)
Donny Deutsch – 187,000 viewers (51,000)
11 PM P2+ (25-54)
The O’Reilly Factor – 1,070,000 viewers (397,000)
Anderson Cooper 360 – 653,000 viewers (271,000)
Tabloid Wars - 163,000 viewers (75,000)
Showbiz Tonight – 285,000 viewers (108,000)
On the Money – a scratch with 42,000 viewers (a scratch with 29,000)
Paula Zahn Now - 701,000 viewers (197,000)
Poor Paula, what happened to all of the demos?
Comment by anonymous — July 29, 2006 @ 9:20 pm
This is the remarkable number:
Larry King Live – 1,057,000 viewers (192,000)
Less than one FIFTH of his audience is demo viewers?
Comment by Arthur — July 30, 2006 @ 12:24 am
I’m not a big Larry King fan; but to be fair, most of the news programs (broadcast and cable) skew toward older audiences. That might be a good weekend question; Why younger viewers rarely watch the news and what can be done about it.
Comment by Scott — July 30, 2006 @ 1:50 pm
King usually does better in the demo. His #s fluctuate more than anyone else’s depending on who he has on. One of the nights last week had big war news, and he had John Walsh; was that this night?
Comment by erljr — August 1, 2006 @ 12:32 am