Inside Cable News

July 31, 2006

CNN to announce citizen journalism initiative…

Reuters has a story (uncredited) on CNN’s to be announced Tuesday initiative on citizen journalism…

The cable news network on Tuesday plans to announce it has created a new program to let users send in digital audio and video from breaking news events in their region. Users can e-mail or upload these so-called “I-Reports” directly from CNN’s site.

Contributions are vetted by seasoned editors much in the same way all news tips are followed up, Susan Bunda, senior vice president of news at CNN/U.S. said in an interview.

The news network also has created a new Web site, CNN Exchange, which will house user-generated audio and video submissions.

The new website is located here

UPDATE: Broadcasting & Cable’s Anne Becker has more (via TVNewser)…

“What we’re doing with the Exchange, and I-Reports in particular, is creating a single vehicle, a simple branded environment in which people are going to be able to more consistently and easily participate in the news,” says Mitch Gelman, senior VP/executive producer for CNN.com.

With its streamlined uploading function, CNN Exchange represents a more ambitious commitment to citizen journalism than has existed to date. Although broadcast news divisions and cable news networks have dabbled in incorporating viewer video into newscasts for the past year, none have as sophisticated a Website.

Filed under: Cable News, CNN - Spud

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